Working notes
Things worth writing down
Short pieces on scoping, selling and building. Written while the work is still fresh enough to be honest about.
- Shipping Este Synergy end to end, and the part I got wrongBrand, storefront and funnel as one job. The build was the easy half. What nearly sank it was treating launch day as the finish line.
- Why I build AI-first, and what it actually changesThe speedup is not typing. It is that the cost of trying the second idea dropped to almost nothing, which changes what you are willing to attempt.
- What selling taught me about scoping softwareA quote is a promise about the future. Sales taught me to price uncertainty out loud instead of hiding it inside an estimate.